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Golf

Hey, What Do Ya Know? Justin Timberlake Is Hosting a PGA Tour Event

To be completely honest, I didn't even know Justin Timberlake played golf until late last year when a buddy called to tell me he was the group behind him on a Las Vegas golf course. After that, the flood gates opened when Timberlake appeared with Matt Lauer and Tony Romo at the U.S. Open contest earlier this year and is now set to host a PGA Tour event starting tomorrow in, you guessed it, Las Vegas.

The proclaimed six-handicapping is the host of the, deep breath, Justin Timberlake Shriners Hospital for Children Open which starts tomorrow at TPC Summerlin with such notables as Woody Austin, Paul Azinger, Davis Love III and John Daly. Surprised by the last one? Well, it turns out Daly and Timberlake are good buddies, even playing in the pro-am on Monday together.

Both hail from Tennessee and became friends about 10 years ago, when Timberlake first picked up the sport. Even when he was still a high handicapper, Timberlake told Daly he was going to become a good golfer.

"And he has. Now his handicap is around a six, I think, and he knows the rules, he knows the game," Daly added. "He's a great guy. We like to hang out, and it's just great to have his name on this tournament."

Basically Timberlake has figured out the formula to make a post-Tour Championship tournament relevant. Contract the tournament to one golf course, place a big name (in this case, his) in the front of the title and stick it in an area that rich people enjoy visiting. You do all those things and voila, people might tune in and fans might show up.

Today a lot of celebrities will be in the field for the Wednesday pro-am, including George Lopez, Amanda Beard and Luke Wilson. Tomorrow the celebrities take a seat while the pros compete for the $4.1 million purse, with first prize a smooth $738,000. I'm sure Daly wouldn't have a problem losing that at a blackjack table Sunday night.

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