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Golf

Gulbis, Wie Don't Qualify for U.S. Women's Open -- Now What for LPGA?

I was all set to climb up on my soap box and wax practical about the state of the LPGA Tour. The news that Natalie Gulbis and Michelle Wie failed to qualify for next month's U.S. Women's Open got me sufficiently worked up; it was the latest example of a tour desperately seeking respectability finding new and inventive ways to guarantee that it didn't happen.

Except that, unlike last year's English-only debacle, this has nothing to do with inane LPGA rules and more to do with Gulbis and Wie -- despite their popularity -- not earning their way into the field. (In fact, as was pointed out in the comments, the USGA sets the rules for the U.S. Open.)

Sure, only this season's top 10 money leaders are exempt, but that's not the only criterion to making it into the field. In fact, there are 10 other paths to an exemption.

There are two ways to look at this: if the tour's two most popular players haven't qualified for one of the biggest tournaments of the year, maybe the USGA should make an exception. It's not "fair," but when sponsor's are already skittish, perhaps it's necessary.

On the other hand, the top 50 money leaders from 2008 are automatically exempt, and Gulbis ended the year ranked 56th (Wie finally earned her tour card in Q-School last winter). If she can't crack the top 50, she probably doesn't deserve to be in the field, no matter how popular she is.

But like it or not, women's sports have, historically, just as much to do with physical appearance as athletic ability. Which means that the people in charge of saving the women's golf have to decide: should they try to broaden their appeal by featuring the Tour's pin-up quality players (and this assumes that the USGA shares the same goals as the LPGA when it comes to expanding the sport's appeal), or does it make more sense to focus on those golfers who are consistently posting low scores, and consistently winning big events, no matter what they look like? Common sense suggests the latter, economics points to the former.

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